3FM is the socially committed music station for listeners aged 15-34. This channel is characterized by* an accessible, positive style, and an alternately serious and humorous tone. With its typically ‘edgy’ image, 3FM is pro-active, testing the limits by organizing creative public events. The DJs like to provoke debate. They are not afraid to go out and investigate how people feel about a particular topic. However, 3FM’s guiding principles are a love of music and an understanding of the value that music has for its listeners. New musical talent can make its breakthrough on 3FM; listeners hear the latest in music.