“Public broadcasting is by everyone and for everyone. Public broadcasting creates a sense of cohesion in Dutch society by distributing informative, inspirational and entertaining programmes."
In order to fulfil this mission, public broadcasting aims to offer as many groups in Dutch society as possible a range of diverse, high-quality programmes. The content of these programmes is free of both commercial and political influence. Public broadcasting does, however, promote a number of themes including arts and culture, innovation, diversity and reaching young people. By emphatically and continually focusing on these themes in its programming, public broadcasting is a touchstone of reliability and continuity in times of saturation on radio, television and internet.